To move from here to a final refined poster, I need to confirm my ideas for both and work on them so they are cohesive. Both ideas revolve around money, more specifically as 'money is a pressure and distraction to children'.
Poster 1 (silhouette):
Rhetorical devices are; homage, metaphor, metonymy and dynamism.
Main concept: money puts pressure on a child (eg my parents are paying 20,000 what if I don't try hard enough to get good grades)
Metaphor/ graphic concepts that I'm working with:
Imagine a parent looking through their young child's schoolbook and there are many doodles throughout. They turn to a page with a disturbing image of a vine strangling a brain, cracked glass with a child reading and dollar signs. Above it in small writing is "what will be on my mind?".
With my concept being the pressure and distraction that the cost of a private education will cause for children, I want to have prominence of dollar signs and negative imagery, as this is blatantly showing the downfall of a costly education. The wehi will come from the metaphor of the vine (old man's beard) slowly suffocating the brain (putting pressure on) as it does other plants, potentially a snake showing how religion is tied in with the connotations of the temptation of money, status and distraction from education, broken glass representing how something in the child's mind has been broken and lost because of pressure, the seed representing the idea of money prevalent in the child's mind. The background of paper will show the setting and the tone that it is a child's book, enforced by a child's hand writing and perhaps scribbles creating a border. The doodling aspect of this style/ concept will enforce the idea that the money is a distraction for the child, as the child is being distracted by creating the doodle.
What I need to improve currently:
There needs to be a contrast in elements to show the prominence of money symbols and balance the composition around a focal point.
Draw straight onto lined paper/ book paper
Flood type was preferred (is this going to show my idea better? Could the child be angry rather than passive?)
Poster 2 (plates)
Rhetorical devices are; juxtaposition, metonymy.
Main concept: money puts pressure on a child (eg what if I don't live up to their expectations of embellishment, decoration is distracting me from my learning)
Graphic/ statistical content that I am working with:
Initially, I wanted to work with the statistic that only 5% of children go to private schools, therefore they will not have the same understanding of values in the real NZ (ie not in school). The phrase that I started off working with was "what are you feeding your child", using the food/ feeding aspect as a visual metaphor for values.
What I need to improve currently:
Taking food out of the equation, I will be using the plates as a metaphor for values. Plates are a practical item, something to eat sustaining food off, yet some people with more spare change will value the decoration of their plates as highly as the function. This is a metaphor for how money is a distraction, a school with frills and extras will take away the focus from education, and turn into a pressure for children to worry about their status and how others perceive them. Incorporating this into the statistic, there will be 19 of the plain plates in black and white or neutral colours (perhaps with food stains on them to show that they have been used in a practical sense) then 1 decorative, delicate looking plate that hasn't been used.
A strong juxtaposition between the public and private school plates
Working on the tagline/ headline to enforce the distraction and pressure of a private school, and to connect the two posters together strongly.
Using a different typeface to pull the ideas together more and look like a professional poster
Overall I really need to tie the ideas together more and enforce my message and main linking concept: MONEY IS A DISTRACTION AND PRESSURE TO A CHILD'S LEARNING.
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