Sunday, 16 August 2015

Change of idea for poster 2

Some of my main points for critique on Tuesday were that my posters were not connected enough. This, along with my dissatisfaction with poster 2 (plates), prompted me to tweak my ideas and generate some new imagery for a relatively new concept. Looking back through my workbook I was reminded of the rapid ideation task that we did with word, and the phrase "born with a silver spoon in the mouth" that fitted so well with my topic. Further down the track, it still resonates with my idea of money and the negative connotations of children that have access to this. From there, I aimed to continue with the rhetorical devices that I had been using and revisit them so that the poster made more sense but brought wehi to the viewer. I continued with the idea of juxtaposition and metonymy, and since I enjoyed the photography aspect so much I tried to utilise this technique again.
Here are a couple of the first photos that I took to trial out my idea and see if it worked out of a thumbnail concept.
The reasoning behind the spoons is that they are often associated with "spoon-feeding" or the idea that information is being handed or forced to the children. These can be good or bad which is where juxtaposition comes in later on. I had aimed to show the silver spoon off more (and yes that one is a fancy spoon!) but it doesn't show as well through the photograph. The childish aspect is brought in through the idea of alphabet soup- which I, along with many others, remember eating and getting excited about at a young age. Unfortunately, it was only available as baby food, and mushy with undefined letters. This was me picking through the mush:

...which didn't turn out very well, but luckily I had a back-up plan to make my own. I cut the individual letters from a pasta sheet. This way it still resembles the alphabet soup (or alphabetti spaghetti as the baby food was aptly named) but the letters are defined and easily readable.

I experimented with the ways in which the line of the spoons could be used in a dynamic way to lead the eyes.

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