Monday, 17 August 2015

Development of head and strap lines

Brainstorm
Is money a distraction to your child
is cash giving your child a rash?
too many pounds many your head pound?
does a dollar make a scholar? dollar = scholar
stick it down their throats
Silver spoon. Spoon fed?
Are our children being spoon fed
Common cents?
does ballin' lead to balling 

Children being spoon fed? Go public

By keeping both the headlines similar the two posters will be more connected, a strong element of my critique at interim. I will be using

"What are you feeding me?"
For the silhouette poster, this will enforce the child's voice and draw wehi from this tone and voice.

"What are you feeding your child?"
For the spoon poster, this is more direct to the parents.

Both of these provoke the viewer to respond and challenge their ideas about what excessive money will do to children that go to private schools.

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