The first page spread of images are ones the I believe to be powerful campaigns from combining ethos, pathos and logos, further details on why in the images. These print ads are great examples of what to aspire to in terms of impact of the audience, and combination of written and visual argument.
The second page spread is more the visual aesthetic and appeal that I will take reference from in my design, although some of these are also powerful print ads in the mix. I need to showcase my argument in a way that is visually appealing, therefore I need to play to my strengths of illustration and gather examples that successfully show that.
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