Finalising concepts

I grouped some of my most effective/ successful concepts from all stages of ideation under the four/five arguments required for Mondays interim presentation. I have struggled to pick the one which I believe is most successful in each category, the one that will most clearly represent my idea, however I think this will become easier once I have created more headers and taglines (which I have also struggled with). The rough ideas for headers are underneath most of the concepts, although I am very keen to develop them more. Now I need to make these images into an A3 size and experiment more with placement of text and evocative written content.